Sales & Marketing Resume Example (ATS-Friendly)

A results-first resume for sales and marketing roles, with the revenue, pipeline and campaign metrics hiring managers expect, and the keywords their ATS screens for.

Last updated October 2, 2026

The example

Use this example

Yousef Karim

Sales & Marketing Specialist

[email protected] · +962 79 000 0005 · Amman, Jordan

Summary

Sales and marketing specialist with 6 years of B2B and digital experience. Consistently above target, with a track record of lowering acquisition costs.

Work Experience

Senior Sales Representative, Levant Foods, 2021–Present

Achieved 132% of a JOD 1.4M annual target, ranking 1st of 14
Opened 38 new B2B accounts in a new region within 12 months

Digital Marketing Executive, Bloom Agency, 2018–2021

Cut cost per lead by 41% by restructuring Google Ads campaigns
Grew a client’s Instagram audience from 8,000 to 52,000 in one year

Education

B.A. Marketing, Applied Science Private University, 2018

Google Ads Search Certification, 2024

Skills

B2B sales, Pipeline management, Salesforce, HubSpot, Negotiation, Google Ads, Meta Ads, Market research

Opens in the free resume builder. Your draft stays on your device.

What employers look for

Sales and marketing are measured in numbers, and your resume should be too: revenue generated, percentage of target achieved, new accounts won, leads produced, cost per lead and conversion rates.

Show the territory or market, the products you sold or promoted, and the tools you use daily, such as a CRM or ads platforms, using their exact names.

Make your numbers comparable. A recruiter cannot judge “JOD 1.4M in sales” without context, so add the target, the size of the territory or the team ranking. For marketing, give the before and after of the metric you improved, and the budget you managed when you can share it.

Technical skills

B2B and B2C sales
Pipeline management
CRM (Salesforce, HubSpot)
Negotiation and closing
Digital campaigns (Google Ads, Meta)
Market research
Content and social media
Sales forecasting

Soft skills

Persuasion
Relationship building
Resilience
Presentation skills

ATS keywords to include

Use the ones that truly match your experience, in the same words as the job ad.

revenue
quota
pipeline
CRM
lead generation
conversion rate
key accounts
campaign
ROI
market share

Achievement bullets you can adapt

Achieved 132% of an annual sales target worth JOD 1.4M, ranking first of 14 representatives.
Opened 38 new B2B accounts in a new region within 12 months.
Cut cost per lead by 41% by restructuring Google Ads campaigns and landing pages.
Grew the brand’s Instagram audience from 8,000 to 52,000 in one year with a 4.8% engagement rate.

Common mistakes to avoid

Writing “responsible for sales” without targets or results.
Mixing confidential client names with figures you are not allowed to share.
Ignoring the tools: CRM and ads platform names are common ATS filters.

Frequently asked questions

Should I share exact revenue figures?

Share them if they are not confidential. Otherwise use percentages of target, growth rates or rankings.

I do both sales and marketing. Which title do I use?

Use the title that matches the job ad, and show both skill sets in your summary and bullets.

How many bullets per job?

Three to five, ordered from the most impressive result.

Is this template ATS-friendly?

Yes. Single column, standard headings and real text.